McDonald’s Corp. experiments with touch screen menus

By Andrew Fowler and Alysha Khan

Across the country, McDonald’s Corp. is rolling out Create Your Taste, the chain’s new way to customize your burger with a touch screen. Executives say the new initiative could potentially lift sales and bring in more customers.

Photo at top: McDonald’s is planning to expand Create Your Taste to 2000 locations in 2015. (Andrew Fowler/Medill)
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