Volkswagen targets new demographic as it looks past emissions scandal
By Xiumei Dong Volkswagen AG, still reeling from a scandal that tarnished its reputation last year, is taking aim at some new demographic groups: younger drivers worldwide and Chinese car buyers. “Volkswagen is changing,” Dr. Herbert Diess, Chairman of the Volkswagen Passenger Cars, told the audience at a high-profile auto show in Geneva this week. […]
Chicago Auto Show Reaches out to Women Car Buyers
By Xuanyan Ouyang The Chicago Auto Show makes it clear that women consumers are bringing new opportunities and transformation to the automotive industry. Tuesday marked Women’s Day at the 2016 Chicago Auto Show at McCormick Place. With a networking hour, presentations by trailblazing women, a musical performance and the ChicagonistaLive Talk Show, the Auto Show […]
Size matters at the Chicago auto show
By Xiumei Dong With the drop in oil and gasoline prices, the auto industry is increasingly betting on larger size cars including SUVs, crossovers, and pickup trucks. At the Chicago Auto Show Thursday, Ford, Nissan, and Hyundai all introduced new lines of SUVs or crossovers. “The trend is undeniable. Since 2010, small SUV sales have been up […]
